The Taproot Agency is a boutique marketing agency based in Tallahassee, FL. In the Fall of 2016, I worked as a Marketing Intern there, where I created deliverables for clients, wrote copy for social media campaigns, took photos to use on various platforms, and learned about the ins and outs of working in a creative agency.
The Knight Creative Communities Institute (KCCI) works to make positive changes within Tallahassee by increasing entrepreneurship and participation in the community. Each year the organization selects Community Catalysts to work on their annual place making project. The project for 2017 is a life-sized, movable sculpture of #IHEARTTALLY.
DONA International is an international doula training and certification organization. As a part of their rebranding process, the Taproot Agency worked to provide them with a new logo, website, and deliverables that reflect the integrity of their brand.
Lucky Goat Coffee Co. is a local coffee roastery, tasting room, and distribution company based in Tallahassee, FL. Family owned and operated, in the fall of 2016 it expanded to three locations. Its cafes have become a popular spot for college students and locals to come together and study, do business, or chat.
Their expansion caused a sudden boom in business, and with an increase in awareness of their brand, they came to the Taproot Agency for website development and brand redesign. Part of the process included taking new pictures that convey Lucky Goat’s identity as a premier local coffee shop, which I took part in as an intern for the Taproot Agency. These pictures will be used throughout their new website, social media, and any other marketing materials.