Bee-Causes is a new organization looking to reinvent charitable giving. Where bees work as a community to support the hive, Bee-Causes is a community that works to benefit others. With each product purchased from their line, money is given to charities that raise awareness for pediatric cancer and Parkinson’s disease.
Bee-Causes asked me to develop a timeless brand identity that reflects the integrity of their organization and helps customers connect emotionally with their cause. I decided to create a clean, modern look inspired by the environment, with shapes taken from the bee hive and bright colors found in nature.
The first product line released for Bee-Causes was Bee-Polished - high-quality nail polish made locally and free of harmful chemicals. I was asked to take product pictures for their polishes, which are sold in sets and curated by color scheme for every occasion.