Lucky Goat Coffee Co. is a local coffee roastery, tasting room, and distribution company based in Tallahassee, FL. Family owned and operated, in the fall of 2016 it expanded to three locations. Its cafes have become a popular spot for college students and locals to come together and study, do business, or chat.
Their expansion caused a sudden boom in business, and with an increase in awareness of their brand, they came to the Taproot Agency for website development and brand redesign. Part of the process included taking new pictures that convey Lucky Goat’s identity as a premier local coffee shop, which I took part in as an intern for the Taproot Agency. These pictures will be used throughout their new website, social media, and any other marketing materials.